ShedSafe – An Industry Body or A Brand – Part 1?

Posted on : August 28, 2011

ShedSafe – an offshoot of the ASI and The Shed Group!

This is a look at the Industry Body called ShedSafe and will raise many eyebrows in the shed industry through the dominance of its name. The presumed importance of a brand called ShedSafe with its accreditation deeming members have an exclusive right to the name is confusing to the consumer in the assumption it is a regulatory body. It is not such a body as all shed (Class 10A Buildings) constructions are governed by the BCA only. This fact is mentioned in the ShedSafe advertising.  The advertising aspect is the point of this investigation and the implications that this “ShedSafe Group” imply not to the customers – but to its members and opposition – Non-members of compliance of shed construction!

Lets go through some of the ShedSafe details advertised to the customer and also to prospective shed suppliers.

Is your shed..ShedSafe? If not why not? This is marketing and nothing else – the problem is in the wording as follows by one of the accredited suppliers. It implies that it is the industry standard benchmark. Just to confirm all the major brand users of this ShedSafe have similar branding advertisements.

ShedSafe Accredited Supplier Advert

 So we have an Industry body who commercially sprouts its advantages through its members directly aimed at customers through the statement above “This accreditation is the Industry Benchmark for Steel Sheds sold nationwide”!  Why are they saying this when in reality they are not the benchmark but simply a brand as discovered below!

This is on the literature to shed suppliers – so make no mistake as to the marketing intentions of this statement! Join up and you will influence the purchasing decisions of most, if not all consumers shopping for sheds! This is an unbelievable statement from an Industry body to gain membership. Yet on the following piece of information you have option of deflecting opposition to shed quotation by referring to the “ShedSafe Website”

 Yet in reality this is what you will receive from becoming a ShedSafe member – the below:

 

Not much promised to the customer who buys a shed except that the shed you have purchased is ShedSafe accredited. See some previous articles here on Shedeye for ShedSafe accredited sheds…

Next is a very important statement by ShedSafe conditions to shed suppliers:

Now this is an important concept – as all factors quoted must be performed by a licenced builder or a building certifier. Also an engineer may perform this duty. But how many quotes get published to customers without any inspection or site visit?  This is an area that ShedSafe has yet to address!

NOW THE LAST PART OF THIS ARTICLE!

Stay tuned for Part 2, a much harder hitting continuation of this article.

 

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One Response to “ShedSafe – An Industry Body or A Brand – Part 1?”

  1. The Roofer said...

    Good article Shedeye,
    Sure you’re not related to Don Chipp – his saying was
    “Keep the Ba.t..ds Honest”

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